Email Marketing Comparison
Kit (ConvertKit) vs Mailchimp
Kit (ConvertKit) wins with 80.5
Updated 2026-03-19Kit (ConvertKit)
80.5Winner
vs
Mailchimp
73.9Dimension Breakdown
Kit (ConvertKit)Mailchimp
Value
8055
Capability
7885
Experience
8870
Reliability
8088
Support
8575
Ecosystem
7290
Momentum
7855
The Verdict
Kit is purpose-built for creators with visual automations and a generous 10K free tier. Mailchimp tries to do everything - email, social, CRM, e-commerce - and the pricing reflects that sprawl.
Pricing Comparison
| Tier | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Newsletter | Free | Free |
| Creator | $25/mo | $13/mo |
| Creator Pro | $50/mo | $20/mo |
Feature Comparison
Kit (ConvertKit)
- ✓ Visual automations
- ✓ Landing pages
- ✓ Commerce
- ✓ Sequences
- ✓ Subscriber tagging
- ✓ Creator Network
- ✓ RSS to email
Mailchimp
- ✓ Email campaigns
- ✓ Landing pages
- ✓ Customer journeys
- ✓ Social posting
- ✓ CRM
- ✓ E-commerce
- ✓ A/B testing
- ✓ Surveys
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