G
Analytics & Monitoring
Google Analytics
82.5
/ 100
The industry-standard web analytics platform. GA4 with event-based tracking, machine learning insights, and BigQuery integration.
Updated March 2026
Score Breakdown
Value
92
Capability
88
Experience
58
Reliability
92
Support
70
Ecosystem
98
Momentum
72
Pricing
Free
$0/mo
- ✓ Unlimited pageviews
- ✓ Real-time data
- ✓ Conversions
Analytics 360
$50,000/yr
- ✓ Unsampled data
- ✓ BigQuery export
- ✓ Advanced attribution
Key Features
✓ Event-based tracking (GA4)
✓ Real-time reports
✓ Conversion tracking
✓ Audience segments
✓ BigQuery integration
✓ Machine learning insights
✓ Cross-platform tracking
✓ Google Ads integration
About Google Analytics
Founded
2005
HQ
Mountain View, CA
Funding
Google-owned (Alphabet)
Team Size
1,000+
Open Source
No
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