M
Analytics & Monitoring
Mixpanel
80.2
/ 100
Product analytics for tracking user behavior, funnels, retention, and engagement. Strong event-based model.
Updated March 2026
Score Breakdown
Value
72
Capability
88
Experience
80
Reliability
85
Support
78
Ecosystem
82
Momentum
72
Pricing
Starter
$0/mo
- ✓ 20M events/mo
- ✓ Core reports
- ✓ Unlimited data history
Growth
$28/mo
- ✓ 100M events/mo
- ✓ Unlimited saved reports
- ✓ Group analytics
Enterprise
Custom
- ✓ Data pipelines
- ✓ SSO
- ✓ Dedicated CSM
Key Features
✓ Event analytics
✓ Funnels
✓ Retention
✓ Flows
✓ Cohorts
✓ Impact reports
✓ Warehouse connectors
✓ Mobile SDKs
About Mixpanel
Founded
2009
HQ
San Francisco, CA
Funding
$277M
Team Size
700+
Open Source
No
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