Email Marketing Comparison
ActiveCampaign vs Mailchimp
ActiveCampaign wins with 78.0
Updated 2026-03-19ActiveCampaign
78Winner
vs
Mailchimp
73.9Dimension Breakdown
ActiveCampaignMailchimp
Value
6255
Capability
9285
Experience
7270
Reliability
8588
Support
8275
Ecosystem
8590
Momentum
6855
The Verdict
ActiveCampaign has the most powerful visual automation builder in the category with CRM, lead scoring, and conditional logic built in. Mailchimp is simpler to start with but its automations are limited. For serious email automation, ActiveCampaign is worth the higher price.
Pricing Comparison
| Tier | ActiveCampaign | Mailchimp |
|---|---|---|
| Lite | $29/mo | Free |
| Plus | $49/mo | $13/mo |
| Professional | $149/mo | $20/mo |
Feature Comparison
ActiveCampaign
- ✓ Visual automation builder
- ✓ CRM with deals
- ✓ Lead scoring
- ✓ Site tracking
- ✓ Landing pages
- ✓ SMS marketing
- ✓ Conditional content
- ✓ 900+ integrations
Mailchimp
- ✓ Email campaigns
- ✓ Landing pages
- ✓ Customer journeys
- ✓ Social posting
- ✓ CRM
- ✓ E-commerce
- ✓ A/B testing
- ✓ Surveys
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